Human Systems Studio

Experience studio · Texas

A studio that meets the problem in front of you.

Figure out what to build when the hard problem shows up next. Design what can actually ship.

Start a conversation See how we work

Discovery Experience design Evidence → direction

01 · Fit

Who this is for. What you walk away with.

For teams whose problems do not fit a template.

Example · craft board

02 · How we engage

Discovery and experience design, shaped to the problem.

Evidence first. Decisions leaders can act on.

Lead · Entry

AI Product Discovery Sprint

2–3 weeks. Clarity before you over-invest in build, including when AI is in the mix. Walk away with a problem frame, experience direction, and 90-day bets.

Ongoing

Fractional product discovery + UX

Discovery and experience design as the roadmap moves. Soft collaborator model when scope needs more hands.

Scoped

Design under constraint

Flows, system, and accessibility when the problem is already framed. Built to survive product, risk, ops, and engineering.

Product discovery UX research Experience design Accessibility AI-aware discovery

Example · workshop craft

Example · signal cards

Example · desk still

03 · Selected work

High-stakes work. Finance as proof of range.

Two engagements at a national financial services provider. Discovery and experience under constraint — the method transfers.

Enrollment rebuild P2P payments Lead product designer

Rebuilding P2P enrollment.

Enrollment completion and member satisfaction each up about 20%. Network requirements met.

Read the case →

Service blueprint Trust at decline Lead product designer

Clarity for transaction declines.

Reframed declines as member trust, not only risk. Journey and opportunity map shaped the backlog.

Read the case →

04 · How we work

Three principles.

Plain habits, not a methodology deck.

Principle 01

Start with the decision that still matters after launch.

Risk, confusion, and friction first. Features come later.

Principle 02

Bring craft to research and the rooms where decisions get made.

Synthesis that holds when risk, legal, and engineering share a table.

Principle 03

Stay specific to the team and the people on the other side.

No pasted process. Each product and constraint set gets its own system.

Example · clarity stack

05 · About

An adaptive studio.

Led by Ana Rosa Lerma. Soft collaborator model when a project needs more hands.

Black-and-white stylized portrait of Ana Rosa Lerma, Human Systems Studio lead — Studio lead · Ana

Product and UX across startups and Fortune 100 financial services. Strongest where problems are multi-owned and trust-critical.

Based in Texas. Available for direct engagements and collaboration with design consultancies.

Starting something, or looking for a collaborator?

Scoping, Sprint questions, workshop requests. Reply within two business days.

anarosa.lerma@humansystemsstudios.com

Preferred contact for Human Systems Studio.

Book a call

30 minutes on Calendly

A low-pressure intro. Bring the problem you are stuck on.